Emotiva, which started out marketing amplifiers, expanded to include preamplifiers, SSPs, speakers, and now, to complete the line, a complete series of cables. These include coaxial analog RCA, coaxial digital RCA, digital Toslink, balanced XLR, HDMI, and speaker cables. They come in two models, one being the X-Series that we review here, and the Ultra-Series, which is the entry level. I found the cables to be extremely well constructed, with gold-plated contacts, and rugged enough to be man-handled through the typical maze of wires that we all have behind our equipment racks. The sound in my reference system using the Emotiva cables was excellent. The prices are very reasonable, and are a better value than what I see in blister packs at various mass market electronic stores.