Monster® Launches 24k Superstar Backfloat And Roc By Monster™ Black Platinum Headphones At Video & Audio Center’s

FLAGSHIP SUPER STORE GRAND OPENING IN WOODLAND HILLS

Launch of 24K BackFloat Bluetooth Floating Speaker and ROC Sport Black Platinum Headphones headline the event; Head Monster, Industry Icon

Noel Lee Makes Appearance

LOS ANGELES, October 22, 2015 – Monster®, the world leader in personal audio and electronics, is launching two of its most innovative and high profile products at the grand opening of Video & Audio Center’s Flagship All-Digital, One-Touch Super Store in Woodland Hills, California (The Village at Westfield Topanga, 6344 Topanga Canyon Blvd.). Headlining the event is the Monster 24K BackFloat, a first-of-its-kind wireless, floating Bluetooth speaker and speakerphone inspired by the 24K Lifestyle of rapper/producer Meek Mill and the ROC by Monster™ line of Black Platinum headphones developed alongside world-famous international athlete Cristiano Ronaldo. The Monster Mobile® Selfie Case and the Monster NTune™ Pearl Collection headphones will also be shown, providing a exciting and Monsterous lineup.

Noel Lee, Head Monster and recognized entrepreneurial icon in the audio and music industries, will be a VIP guest at the October 22 Grand Opening Press Conference, which will include an industry forum on the latest tech advancements and innovations continue to drive increased economic activity.

Lee started Monster Products 37 years ago in a garage in San Francisco and has since grown the company into one of the preeminent brands in the consumer electronics space—registering more than 500 patents and working with the some of the world’s finest musicians in the world to perfect his “Pure Monster SoundTM.” Along the way he has created new milestones in design, comfort and performance, with headphone successes like Beats by Dr. Dre, which revolutionized the personal audio category and made headphones part of the fabric of pop culture. To this day, Lee creates and tunes every Monster product personally.

Video & Audio Center is the first all-digital, all-touch consumer technology super store that embraces the latest technological advancements in sight, sound and movement including television, streaming audio, mobile devices, wearables and robotics. The Monster products that will take center stage at this grand opening event include:

The Monster 24K BackFloat is the incredible portable floating Bluetooth speaker and speaker phone that floats! Making its world premiere at the grand opening, 24K BackFloat is the gold standard of sound and style, and will excite all music lovers with its 24K style and Pure Monster Sound®. Users can bring the music anywhere due to its water-resistance—even in the pool, hot tub or steam room—and take calls via a high-definition speakerphone, all with the 24K attitude inspired by Meek Mill. SRP: $199.95

ROC Black Platinum Over-Ear Headphones by Monster are an incredible-sounding headphone designed in conjunction with the world-famous athlete Cristiano Ronaldo that has the whole world buzzing. Released only weeks ago in Europe, this is the U.S. debut of the entire line of ROC headphones including the wireless on-ear and in-ear, over-ear, and sport models–all of which deliver Pure Monster Sound® that you have to hear to believe. Ronaldo’s video created to launch the product broke records. In less than 30 hours the video had been viewed over 30 million times making it the fastest (branded) video to reach 30m in the history of the internet. It was the second most viewed video globally in August. SRP: $329.95.

The Monster Mobile Selfie Case is the most unique phone case on the planet. It not only protects, but sticks to any smooth hard surface (including glass, tile, marble, metal, or plastic) to enable users to take selfies or watch videos hands-free. It’s yet another ingenious product from the mad geniuses at the Monster laboratory. SRP: 34.95

N-Tune Pearl Collection On-Ear Headphones not only look and sound great, they offer design and fashion-forward styling for a more feminine sensibility. N-Tune is not only stylish, but lightweight, virtually indestructible and ultra-comfortable. Monster MusicShare™ enables several headphones to link together, so friends can share their favorite tunes played from a single music source. Four ultra-chic colors bring out each user’s individual personality and look. SRP: $119.95

Head Monster Noel Lee notes: “We are very excited to take part in this event, as Video & Audio Center is the kind of store where the most discerning customers come to evaluate and buy their gear for home and mobile entertainment. Like the Monster 24K BackFloat, our products offer the best sound, but also raise the standard of design that captures the imaginations of consumers. We are confident that Video & Audio Center is taking our ‘Always Lead, Never Follow’ slogan to heart, and will be a very valuable retail partner of ours now, and into the future.”

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ABOUT MONSTER
For the past 35 years, Monster Products® has been a catalyst for innovation and big ideas. With innovation and advanced engineering, its mantra of Always Lead Never Follow has inspired the company to create some of the most exciting products in consumer electronics. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable – an immediate hit. Monster® engineered and manufactured the sounds of Beats® headphones changed the world, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does Because The Music Matters.