SIM2 USA and Entertainment Experience Announce A New Entertainment System

2009 International CES, January 8, 2009—SIM2 USA Inc., a leading provider of home projectors and Entertainment Experience LLC., an entertainment system company with unique digital media products announce that they will offer home consumers an All-in-One Digital Entertainment Media System that provides professional cinema quality for all entertainment media including digital motion pictures from HDGIANTS.

The SIM2 and Entertainment Experience System includes the Grand Cinema C3X 1080 or HT5000E 3-chip DLP projectors that provide the highest quality home display, easy to use controls with video enhancement and sleek Italian SIM2 styling. The System also includes an Entertainment Experience Media Center that manages Blu-ray and DVD, Playstation and Xbox Games, HDTV, HD Video, Personal Computer and HDGIANTS digital movies. All on large screens with proprietary color processing from Entertainment Experience loaded in the SIM2 projectors that several movie producers and creative directors have agreed provides the viewing experience of professional cinemas.

When Melinda Levin, Chairman of the Department of Radio, Television and Film, University of North Texas and outgoing President of the University Film and Video Association saw movies displayed on the SIM2, Entertainment Experience System she said, “This new professional level projection system has truly raised the bar for both theatrical and non-theatrical viewing experiences alike. My university is proud of our partnership with Entertainment Experience.”

Mark Collins, Director of Projection Technology, Marcus Theaters USA said, “After all the demos I have seen and the evaluations that I have performed, the SIM2, Entertainment Experience System has now given me another reference point and another option for our theaters. I cannot believe that you are able
to put out so much light with such high quality for standard screens. I am convinced that you have a great solution for alternative content and non-theatre venues.”

Jim Sullivan, ex-Kodak Digital Cinema executive and chief architect of Entertainment Experience’s solutions, describes the offering as, “The highest quality home media system on the market. Now you can see a movie at home exactly the way the creative director intended.”

Alan Gouger, owner of AVScience and VP of Marketing for Entertainment Experience, said “that homeowners including his AV Science customers have been waiting for this solution for years. Current HD just does not scale to large screen projection and when I saw the quality of this solution it gave me goose bumps.”

Giorgio Corazza, President of SIM2 USA said of the partnership with Entertainment Experience, “SIM2 continues to be at the forefront for video projection technologies. We look to partner with like companies who can complement our expertise. Entertainment Experience is a superb partner, providing content and player possibilities to create the next generation of home theater performance.”

SIM2’s C3X 1080 Full HD Home Theatre Projector, the world’s smallest, and by far most elegant three-chip DLP projector delivers stunning reference-grade home-theater imaging at up to 1920x1080p. This exceptional Italian design complements the Entertainment Experience Media Center to produce a benchmark solution for the next generation of high-end home theater.

The Entertainment Experience Media Center provides the core media management. It supports 1080p and 720p, all major color and encoding standards including Mpeg2, Mpeg4, H.264, and VC1 at bit rates up to three times higher than conventional HD, full Microsoft Digital Rights Management with HDCP display file encryption. It also provides automatic contrast control for differing levels of ambient light. The Media Center can switch an Audio/Video Signal (AVS) Processor among 18 video inputs including HDMI/HDCP, SD/HD component, S-video and composite and provide 2 HDMI output at 1920×1080, 60 Hertz. Thus, allowing home consumers to enjoy the proprietary cinema color on large screens for Blu-ray and DVD, Xbox and Playstation Games, HDTV, HD Video and Personal Computer input. The AVS Processor also includes 10-bit processing, adaptive de-interlacing for both SD and HD, edge enhancement without ringing, adaptive noise reduction and extensive color and grey level calibration.

To complete the EXPERIENCE, SIM2 and Entertainment Experience will bundle high quality digital movies from HDGIANTS with their systems, and provide internet access for additional SD or HD movies and movie packages from HDGIANTS. The movies will be ready for the high quality projectors, proprietary color and media center included in the SIM2 and Entertainment Experience System.