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Expanding market reach for sustainable, world-leading room acoustics solutions across Hi-Fi, Residential CI, and Professional Audio segments

VICOUSTIC logo next to the Playback Distribution logo on a white digital background

Indianapolis, IN (January 20, 2026)– Playback Distribution announces its appointment as U.S. and Canadian distributor of Vicoustic, a world-leader in high-performance, sustainable solutions for acoustic treatment and sound insulation. The partnership is poised to strengthen Vicoustic’s presence in North America by targeting key growth opportunities in the Hi-Fi, Residential Custom Integration, and Professional Audio markets and uplevel the customer experience by streamlining the process from project design to fulfillment. Playback will showcase Vicoustic for the first time at NAMM 2026 (booth 15514).

A wide-angle interior view of a highly professional mobile audio mixing studio; The room features vibrant red padded walls and intricate wood-block acoustic diffusers on the sides, with a large digital mixing console in the center facing a screen displaying the Ystad Sweden Jazz Festival

Sustainable Solutions for World-Class Sound

Founded in 2007 in Portugal, where every product is designed and manufactured to this day, Vicoustic has established a global reputation for high-performance acoustic treatment that blends technical rigor with sustainable and stunning design. The company has maintained a strong presence in North America for over a decade, delivering acoustic solutions that span professional audio, hifi and home cinema, residential CI, and more.

“What sets Vicoustic apart is their relentless focus on research, development, and testing, all of which happens in their own acoustic laboratory in Portugal, which is led by an in-house team of acousticians and designers,” said Rob Standley, President of Playback Distribution. “We’re excited to leverage our relationships and market knowledge to accelerate growth in the segments where opportunity is greatest.”

Vicoustic’s product offerings include acoustic panels, diffusers, bass traps, complete room kits, and more, serving everyone from home audio enthusiasts to professional studios and integrators. The company’s dedication to sustainability through recycled materials, eco-friendly manufacturing methods, and responsible sourcing is core to its brand identity. In addition, their project design team can also assist customers with tailored acoustic solutions for their specific cases.

A view of a luxurious home cinema room featuring tiered black leather recliners; A large projection screen displays a space battle scene from a science-fiction film, complemented by soft ambient yellow lighting from the ceiling

Complementary Strengths, Shared Vision

Playback Distribution brings the capabilities, track record, and complementary offerings to effectively address the Hi-Fi and Residential CI markets—precisely the areas where Vicoustic has significant room to grow. For Playback, Vicoustic is the right partner with the right product line to complete the room build out experience, in a way that complements their other brands and offerings, with one of the largest differentiators you can make: addressing the room’s acoustic performance.

“This partnership represents a strategic alignment that will benefit everyone in the value chain,” said Standley. “Vicoustic naturally complements our existing portfolio and opens new collaboration opportunities that will serve our shared customers and dealer network better than ever before.

A wide-angle view of a symmetrical, professionally treated audio listening room in Seoul; The white walls are outfitted with various acoustic panels, and two large, high-end tower speakers stand prominently on the left and right, with additional equipment on low wooden racks in the center and far right

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Dedicated Website for North America Uplevels the Customer Experience

The new partnership will commence with the launch of Vicoustic on playbackdistribution.com and playbackcustom.com—dedicated websites for North America featuring several new customer-focused offerings:

● “Quick-Ship” models with real-time inventory availability for faster fulfillment

● Project-friendly 4-pack kits for greater flexibility

● Intuitive navigation to help customers easily find the right product segment and application for their needs

● Comprehensive product information for any use case

Playback Distribution’s streamlined processes and strong in-stock positioning will deliver a seamless, customer-focused experience from selection to delivery, setting both companies up for new levels of success across North America. By eliminating the category’s largest pain points such as proposal delays and inventory gaps, customers gain faster, more reliable access to Vicoustic’s world-class acoustic solutions. With faster delivery times for the most popular products and transparent timelines for custom colors and finishes, Playback and Vicoustic are simplifying the path to beautiful, sustainable, world-class acoustics in any space.

A modern, high-ceilinged cafe or common area featuring dark grey walls and large arched windows; Several light green geometric acoustic panels are suspended from the ceiling and mounted on the back wall, complementing the wood-and-green chairs and a black-paneled service counter

Scope and Availability

This new distribution partnership covers the Hi-Fi, Residential CI, and Professional Audio markets in the US and Canadian territories, with implementation coinciding with the NAMM 2026 show. Customers can access Vicoustic products and services through professional installers and integrators, or purchase through a wide network of dealers for DIY applications.

Playback’s initial Vicoustic inventory is scheduled to arrive late January 2026.

“We are pleased to appoint Playback Distribution as a new distributor for our Pro Audio & Hi-Fi products in the US and Canadian markets,” said Cesar Carapinha, CEO of Vicoustic. “North America is a growing market for Vicoustic and we look forward to working with Rob and his team.”

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Invitation to Connect at NAMM 2026

Former and prospective partners, integrators, and dealers of Vicoustic are invited to connect with Playback Distribution at NAMM 2026 or by contacting Playback Distribution directly. At NAMM, the team will be available at booth 15514 in the North ACC Hall, Level 1 to discuss partnership opportunities, product availability, and how Playback’s streamlined approach can support your business and projects.

Playback DistributionAbout Playback Distribution

Playback Distribution specializes in premium audio brands for the custom integration and specialty retail channels. Its mission is to be the ultimate partner for entertainment enthusiasts through discovery, curation, and playback —continuously pushing the boundaries of what’s possible in playback technology.

About Vicoustic

Vicoustic was founded in 2007 and operates out of Porto with Europe’s largest and most modern production facility focused on sustainable acoustic solutions. The company has won multiple awards for its products, including two Red Dot Product Design 2020 and 2025 Awards, a German Design Award 2022 and a Japanese Good Design Award 2023, and owns patents for its renowned and sustainable VMT technology which allows recycled plastic waste to be turned into acoustic panels simulating other materials such as wood, concrete, marble, and natural stones. Today Vicoustic products are sold in more than 70 countries worldwide and its clients include Apple, Microsoft, Leroy Merlin, Nordea and many more.