First U.S. Showing of avielo kroma at CEDIA by projectiondesign – Green Technology Projected To Be A Winner

Teterboro, NJ, July 30, 2009 – The eco-friendly avielo kroma by projectiondesign makes its exciting U.S. debut at CEDIA EXPO in Atlanta. The new kroma HD projector uses revolutionary ReaLED™ illumination technology delivering better colors, more contrast and a greener future.

The kroma’s ReaLED light source provides a wider and more consistent color gamut, with richer and better color rendition than any competing illumination technology. ReaLED technology gives an incredible contrast ratio with a pure color spectrum. Consistent peak performance is typical for the life of the kroma, and has an operating life time of 100,000 hours.

In addition to high performance, the avielo kroma leads the way to a genuinely greener future on two significant fronts. First, the kroma uses less power than traditional projectors, saving energy and money. Second, this HD projector is free of hazardous materials such as toxic mercury contained in traditional projector lamps. Here, the kroma’s ReaLED technology truly shines, leaving the gentlest environmental footprint.

Gary Plavin, President at projectiondesign LLC, says, “Everybody at CEDIA will get to experience up close and personal that the avielo kroma is the right product at the right time. Consumers are making solid lifestyle purchases that favor environmentally friendly products—that’s the kroma to a tee. Moreover, they will benefit from the avielo kroma’s energy efficiency, long-life span and outstanding imaging. We are confident that our avielo brand has another winner in the kroma.”