Show Report
 

CES - 2007

Las Vegas, Nevada, January 8-11, 2007

Staff

 

Page 52 - More Sony

Sony's heavy hitter as far as size was concerned, was a lovely 82" Bravia LCD prototype.

Sony was also showing their extended color technology, called x.v.Color in Sony speak, in this SXRD display.

Since Sony has finally just launched their current Blu-ray player, the BDP-S1, I didn't expect to see any new players. However, Sony decided to bring two "prototypes" along, the Sapphire 1 and the Sapphire 2, and I mean prototype in the loosest sense of the term. These players are more like design studies, since neither player had any functionality whatsoever. I don't really know why Sony even bothered bringing these things to the show.

In a show where it always seems like the biggest display wins, Sony made a lot of noise with their 27" OLED display. It looked stunning, almost 3-D. OLED is the new flat panel TV as far as display technology buzz goes.

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