Sony ES Product Announcements and 3D Studio Tour

Senior Editors Adrian Wittenberg and Chris Heinonen were invited to represent SECRETS at  Sony’s unveiling of their new receivers and Blu-ray products in the flagship ES line. The press event took place at the prestigous SLS hotel in Beverly Hills and finished up at Sony Pictures where everyone got a glimpse of a few of the production facilities used in movie picture creation and 3d movie picture creation.The Sony 2010 ES lineup includes three receivers and one Blu-ray player. The most significant change that Sony will be making this year is that Sony ES products will no longer be available for purchase from mass retailers or online retailers and will only be available through AV specialty and installation dealers. Only those dealers who can uphold a high level of quality in the home experience, will be classified as a qualified dealer.The goal of this distribution strategy is that Sony will ensure that the home consumer will be getting the level of performance that Sony engineers imagined and that the home consumer will actually get to use all of the many features that these high end receivers have. Read the reports from Adrian and Chris….and check back for additions….