Samsung Integrates Control4 SDDP Technology in its 2017 4K Ultra-HDTV Lineup and New Ultra HD Blu-Ray Player

The 4K UHD TV market share leader and leading residential automation provider collaborate to deliver a new AV experience for Samsung customers

RIDGEFIELD PARK, NJ –– August 31, 2017 – Samsung Electronics America Inc., the leader in home entertainment, delivers on its commitment to the custom installer channel by incorporating Control4 Simple Device Discovery Protocol (SDDP) software into its technology to simplify integration with Control4 automation systems. The integration, coupled with Control4 Certified driver support for the entire 2017 4K UHD TV lineup and the new UBD-M9700 4K UHD Blu-ray Player, debuting at the CEDIA 2017 show in San Diego, is integral to Samsung’s position in the connected home and aligns an impressive home entertainment product line with the interests of smart homeowners.

The Control4 Certified drivers produce lightning-fast response times for consumers with little to no lag and full access to the Samsung Smart Hub Command List. Customers no longer need a separate digital media device for access to leading streaming services like Netflix, Amazon and YouTube. Additionally, SDDP makes it simple for installers to add devices to Control4 projects by automatically identifying and downloading the latest Control4 Certified driver. These functionalities will be presented during CEDIA and an over-the-network firmware update to activate them on QLED Series, MU Series, The Frame and the new M9700 is forthcoming.

“At Samsung, we are proud to deliver the very best in total home solutions ensuring consumers enjoy superior quality in both picture and sound. This includes offering many different options for consumers to set up and control their Samsung TVs,” said Brandt Varner, Vice President of TV Product Marketing for Samsung Electronics America. “Now that our entire 4K UHD TV lineup and new Blu-ray Player support IP control, we’re addressing the fast-growing custom installer market and consumer appetite for smart home solutions.”

With an SDDP-enabled device, a Control4 home automation system automatically finds, identifies, authenticates, adds and connects the device nearly instantaneously during the initial installation – reducing the complexity and configuration time for installers as well as reducing potential incompatibility with other devices within consumers’ homes. With Samsung TVs now featuring SDDP and Control4 Certified drivers, integrators can feel confident choosing Samsung for smart home projects resulting in efficient and seamless installations along with the best consumer experience.

“Control4 has long been dedicated to providing integrators and customers with the flexibility to include the very best consumer electronics—like those offered by Samsung—into a Control4 smart home,” said Jeff Dungan, Sr. Vice President of Business Development for Control4. “With the integration of SDDP and the new Control4 Certified drivers for Samsung devices, it is even easier for Control4 dealers to install and configure Samsung devices into Control4 projects and for consumers to be ensured of the best possible experience after the installation.”

“This is a result of a collaborative effort between two industry leaders,” said Giulio Ambrosi, Vice President of CE Product Strategy for Samsung. “Control4’s leadership in home automation and Samsung’s leading 4K Ultra HDTV make us bullish on the adoption rate of a faster command response time and the resulting consumer experience.”

CEDIA show attendees are encouraged to visit Samsung at booth #5535 and Control4’s booth #4415 to learn more about its Control4 support and enjoy hands-on time with the entire suite of Home Entertainment products.