Runco Academy Adds Sales Curriculum to CE Dealer Training Program


Runco, the leading brand in luxury video solutions, has been busy ramping up its arsenal of programs and training initiatives to better assist its dealers weather current economic conditions. Today, Runco announced the addition of new two-day sales focused master class designed specifically to provide Runco dealers with proven tips and techniques specific to the brand and the luxury market.

 Bob Hana, Runco’s vice president of sales and marketing, was instrumental in implementing the new program and will instruct the course. “In this difficult economy, with competitive pressures getting increasingly intense, we want to give our dealers both the sales and technical skills they need to not only survive, but to thrive,” said Hana. “Adding a Sales Master Class specifically for our dealers’ sales teams, the front line of our brand and point of contact for their clients, provides a tangible advantage that Runco dealers need out there in the trenches.”

 For more than 15 years, Runco Academy has provided Runco dealers with advanced technical training, certifying more than 2,000 custom installation consumer electronics professionals since its inception. Runco Academy’s Technical Master Class, widely considered the industry standard for video manufacturer training, is a three-day technical training session to ensure dealers’ install and technical teams have the knowledge, tools and equipment to properly install, service and maintain any Runco solution.

 Runco dealers will now also have the opportunity to elect to send its sales staff to the new two-day sales training program.  This new value-added program was specifically designed to provide dealers with competitive sales tools and techniques for the luxury market. Upon completion of the Runco Academy Sales Master Class, attendees will have the skills and confidence to present the entire luxury line of Runco custom home theater products and be able to specify appropriate Runco products for each client.

 Runco welcomed more than 35 attendees to its Sales, May 15-16, and Technical, May 17-19, training classes. The Runco Academy Master Class, a certified training program for Consumer Electronics Design and Installation Association (CEDIA) professionals, is held quarterly during the year at Runco headquarters in Oregon. The next Academy sessions are July 17-21. Graduates of the technical portion of Runco’s dealer training program are eligible for CEDIA Continuing Education Units (CEU) credits and also qualify for ISF® (Imaging Science Foundation) certification.