Paradigm celebrates 35th anniversary with opulent automotive finishes for Persona.

San Diego, California – CEDIA 2017 – SR1 – September 6, 2017 – Paradigm Electronics Inc., global leader in speaker design and manufacturing, is celebrating the massive success of the flagship Persona® lineup with the introduction of twelve all-new premium automotive finishes. From soft neutrals, to daring bold colors, the finish options promise something for everyone. Paradigm is also celebrating its 35th anniversary and the new color line-up showcases their continued dedication to innovation and craftsmanship.

Persona was released in late 2016 and has been praised by reviewers and audiophiles. The flagship Persona 9H received a 2017 CES Innovation Award, as well as a Golden Ear Award 2017 from The Absolute Sound.

Reviewers have said this about Persona:

“…[T]he Persona 3F and the rest of the speakers in this Paradigm Persona system are so astounding, so unequivocally brilliant in their performance that they will convince your ears that they don’t exist, despite what your eyes will try to tell you.” – Darryl Wilkinson, Sound & Vision

“This is a world class speaker folks.” – TONE Audio

“Let me begin with the conclusion. The Paradigm Persona 9H is a new assault on the state of the art in speaker design by one of Canada’s leading companies.” – Anthony Cordesman, The Absolute Sound

“The beryllium midrange and tweeter sounded as clear as could be and the bass was prodigious…[Persona] is going to give some far more expensive speakers some sleepless nights…” – Jeff Fritz, SoundStage!

Developed over five years, this flagship lineup, entirely designed, engineered, and Crafted in Canada, provides an unprecedented level of realism and transparency. One of the keys to Persona is the use of Beryllium, the absolute best diaphragm material, typically found only in speakers costing considerably more. Specifically formulated to be exponentially stiffer and significantly lighter than other premium diaphragm materials, beryllium enables superior transient response and virtual transparency, with low audible coloration.

While the use of Beryllium creates an utterly transparent performance, the elegantly curved waveguide cabinet is equally impressive. Buyers now have the option to make a bold statement of color, or keep within the tones of their home for a more integrated look. All cabinets will continue to be built, painted, and buffed by hand in Canada. The heavy-duty non-resonant cabinet is an intricate system of rigid enclosures, braced and damped to defeat vibrations and standing waves.

A finish guide with the new premium automotive finishes will be available at Authorized Paradigm dealers in early 2018.

Persona’s standard automotive finishes are: Vanta Black, Harmony White, Sonic Silver and Aria Blue.

About Paradigm

Since 1982, innovative design, advanced materials, in-house manufacturing and state-of-the-art engineering have made Paradigm an international leader in speaker design. With more than 400 industry awards for audio excellence and numerous rave reviews from around the world, Paradigm is committed to staying at the leading edge of speaker technology, consistently achieving the ultimate in sound for music and home theater.