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SanDisk Unveils the Highest Capacity Memory Stick PRO
Storage Card in the World -- 2 Gigabytes
SanDisk Leads in Capacity by Designing and Manufacturing Memory Card Format
Pioneered by Sony and SanDisk.
SanDisk Corporation introduced a 2 gigabyte (GB) SanDisk
Memory Stick(R) PRO(TM), the highest capacity available in this card format.
SanDisk also introduced the first Memory Stick PRO Duo cards that it has
designed and manufactured.
Sony and SanDisk jointly pioneered Memory Stick PRO to meet the growing consumer
need for high performance and high capacity flash cards for a wide variety of
digital devices including digital cameras, camcorders and PDAs. These new cards
are manufactured by and include advanced technology from SanDisk to assure
optimal performance and large capacities at very competitive prices. SanDisk
meets or exceeds all Memory Stick PRO specifications and performs extensive
testing to guarantee compatibility.
"SanDisk has dramatically extended its commitment to the Memory Stick flash card
format by upping our investment in design, manufacturing, technology and the
channel to rapidly grow the market," said Nelson Chan, senior vice president and
general manager of SanDisk's retail business unit. "The company has leveraged
its expertise to deliver new Memory Stick PRO and PRO Duo cards at competitive
prices in line with other industry-standard card formats such as the SD card.
Through this renewed focus on the Memory Stick card format, we intend to deliver
the best overall price/performance and value to our customers."
The new SanDisk MS PRO and MS PRO Duo cards are now distinguished by their outer
blue plastic shells that represent the standard look across all of SanDisk's
mainstream memory cards. MS PRO Duo cards are roughly half the size of MS PRO
and are intended for use in smaller sized digital devices. An adapter is
included with every MS PRO Duo and can be used in MS PRO compatible devices.
The new Memory Stick PRO and PRO Duo cards have security features that let
consumers safeguard their pictures, music and video from being lost or erased by
accidentally removing the card while it is in use. For commercial content
providers, the new format includes the MagicGate(TM) copyright technology, which
provides secure protection of commercial and copyrighted content, such as
digital music and, in the future, video and games.
Memory Stick PRO-enabled devices can capture and play back DVD-quality video in
real time as well as store multiple hours of CD-quality music, high-resolution
digital images and other applications that require high performance and large
capacities.
SanDisk Memory Stick PRO cards are expected to be available in February 2004
with capacities that range from 256MB to 2GB and suggested list prices from $100
to $1,000.
SanDisk-manufactured Memory Stick PRO Duo cards are expected to be available Q1
2004 at a suggested list price of $104.99 and $224.99 for the 256MB and 512MB
capacities respectively (Memory Stick Pro adapter included).
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