Brand Loyalty Attributed to Customer Support, Forward-Thinking Innovations, and Value-Driven Pricing
COSTA MESA, Calif. — March 13, 2014 — BenQ America Corp., an internationally renowned provider of visual display solutions and the world’s No. 1 DLP® projector manufacturer, today announced that the company has become the fastest growing display brand in North America for both its projector and monitor categories, according to recent market research studies. In addition, BenQ’s award-winning W1070, the world’s first Full-HD 1080p projector for under $1,000, was the top-selling home entertainment projector in the U.S. retail channel in 2013, according to PMA’s Retail Projector Tracking Service.
To become the fastest growing mainstream projector brand in North America, BenQ grew unit sales more than 40 percent in 2013, and clearly outperformed the overall projector market1. Now among the industry’s top brands, an increasing number of consumers, schools, and businesses across the U.S. and Canada are turning to the company’s Colorific™ projectors to deliver accurate, crisp, and long-lasting color to classrooms, boardrooms, and home theater settings.
Even more impressive was BenQ’s growth of more than 50 percent in the LED monitor category from 2012 to 2013. The company’s award-winning collection of RevolutionEyes™ mainstream, professional, and gaming monitors allows users, including business and creative professionals as well as hobbyists, to experience the forefront of LED technology for incredible on-screen precision, blazing-fast response times, and enhanced visual comfort.
“2013 was a standout year for BenQ,” said Bob Wudeck, Associate Vice President, Strategy and Business Development at BenQ America Corp. “Our market breakthroughs in home theater projectors such as the W1070 and new product categories like the RL2455HM professional console gaming monitor enabled our customers to grow much faster than the market and generate significant incremental impact to their bottom lines. We are looking forward to expanding our assortment of Colorific projectors and RevolutionEyes monitors to set the trend for new market segments in 2014.”
BenQ’s price-defying W1070 Colorific projector was the top-selling home entertainment projector in the U.S. retail channel in 2013, according to PMA’s Retail Projector Tracking Service, and was the No.1 model in December 2013, achieving 19.8 percent of unit market share among consumer mainstream models2. The W1070 delivers unparalleled performance by giving consumers access to advanced features such as Full-HD 1080p 3D projection utilizing the high-end DLP® Dark Chip 3 (DC3) — typically reserved for higher-priced models. To lower total cost of ownership, BenQ’s SmartEco™ energy-saving technology provides extended lamp life on the company’s projector lines, resulting in up to 10,000 hours of lamp power without any compromise in projection quality.
For monitors across all product lines, BenQ’s RevolutionEyes technology delivers exceptional visual performance while reducing eye fatigue for maximum comfort during normal users’ daily and extended periods of monitor usage. Advanced features such as ZeroFlicker™ eliminates traditional LED flicker issues, while Low Blue Light technology removes up to 70 percent of blue spectrum light to protect vision during prolonged usage periods. The end result is striking visual clarity, seamless motion fluidity, and enhanced viewing comfort for any application. BenQ’s highly acclaimed gaming monitors are also at the forefront of innovation. With user-specific features such as Black eQualizer, which allows players to adjust brightness without over-exposing white levels in order to reveal critical combat details within darkened areas, BenQ delivers the ultimate gaming experience for pro gamers and gaming enthusiasts alike.
More information about BenQ’s full line of products is available at www.BenQ.us.
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1 Based upon Q4’13 Quarterly Projector Shipment and Forecast Report from PMA Research
2 Based upon 2013 Retail Projector Tracking Service Reports from PMA Research
About BenQ America Corp.
The BenQ digital lifestyle brand stands for “Bringing Enjoyment ‘N’ Quality to Life,” fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the fastest growing display brand in North America, as well as the No. 1-selling DLP® projector brand worldwide, and the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display and presentation solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific™ projectors, RevolutionEyes™ monitors, and flat-panel displays for any application and market — education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT — with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics. Whether it’s interactive digital whiteboards for classrooms, full HD 3D projectors for home theaters, short-throw projectors for boardrooms, interactive flat-panel displays for digital signage, or LED backlight monitors for professional gaming, BenQ continues to defy the limits of digital displays. The company’s products are available across North America through leading value-added distributors, resellers, and retailers. More information is available at www.BenQ.us.
About BenQ Corporation
Founded on the corporate vision of “Bringing Enjoyment ‘N’ Quality to Life,” BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers’ lives. To realize this vision, the company focuses on the aspects that matter most to people today — lifestyle, business, healthcare, and education — with the hope of providing people with the means to live better, increase efficiency, feel healthier, and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters.
About BenQ Group
The BenQ Group is a $20+ billion powerhouse comprised of 15+ independent companies operating in over 30 countries across numerous industries with a combined workforce of over 100,000 employees. Each Group member is a recognized leader in its own field, contributing to the BenQ Group’s vast resources, broad R&D, and distinct strategic strengths. By leveraging each company’s vertical specialization to create true scale across horizontal markets, the BenQ Group controls a highly efficient value chain with the unrivaled ability to deliver critical components and world-class solutions in the following industries: TFT-LCD, green energy, fine chemicals and advanced materials, lighting, IC design, precision components, system integration, branded business, and service. The Group is committed to profitable and sustainable businesses that share its long-standing vision of “Bringing Enjoyment ‘N’ Quality to Life.”
The BenQ Group companies are: BenQ Corporation, AU Optronics Corporation (world’s top manufacturer of large-size TFT-LCD panels), Qisda Corporation, Darfon Electronics Corporation, BenQ ESCO Corp., BenQ Materials Corp., BenQ Guru Corp., BenQ Medical Center, BenQ Medical Technology Corp., BriView Co., Ltd., Daxin Materials Corp., Dazzo Technology Corp., Forhouse Corp., Lextar Electronics Corp., and Raydium Semiconductor Corp.