Goo Systems was formed in 2000 by an electronics expert (Ken Hotte), a premium artists paint manufacturer (Steve Ginsberg ofTri-Art Manufacturing) and a marketing professional (Kevin Nute). The company consists of an electronics division, and a display technology division. Shortly after its inception, Goo Systems successfully launched Screen Goo into the market bringing a unique option for users to create their own projection screens. Screen Goo's ability to be applied to almost any paintable surface has seen the product being used in myriad applications. The list of Goo System's clients in Canada and U.S. includes Fortune 500 corporate theatre/conference rooms, Jet Propulsion Laboratory's main Shuttle Return Screen (EAB), outdoor screens, zoos, architectural displays, museums, places of worship, military, flight simulator systems, and home theater connoisseurs.